The story of a leading Spanish company such as Mercadona invites us to reflect on the importance of ideas, hard work, planning, innovation and collaboration in promoting new opportunities for economic and social development. The evolution of this company, under the leadership of its chairman, Juan Roig Alfonso, is an example of how a business initiative can grow, become firmly established and generate wealth and employment over time, developing into an organisation of major importance both in Spain and internationally.
Mercadona’s results for 2025 reflect the scale the company has achieved, with turnover reaching €41.9 billion and net profit amounting to €1.729 billion. In addition to demonstrating the strength of its business model, these figures highlight the importance of having a clear strategy, efficient management and a long-term vision. However, behind these financial results lies a history of business decisions, adaptation to market changes and a continuous search for improvements in processes and customer service.
Through the business initiative “Parque Tecnológico Playa Paraíso 2010-Adeje” (Playa Paraíso 2010-Adeje Technology Park), we would like to take this opportunity to reflect on the development of our own project, from its origins to the present day, and share some of the possibilities we are exploring to move it forward. We recognise that major projects require time, perseverance, planning and the involvement of people and organisations that share a vision for the future. We therefore consider it important to make our work known, explain our objectives and explore potential avenues for cooperation with business organisations, professionals and institutions that could contribute to its development.
Our initiative encompasses two areas of development which, although different in nature, share a common focus on innovation, research and the creation of new opportunities for the municipality of Adeje and its surrounding area. The first concerns a proposed technology park focused on water management and the development of solutions that could help improve the use of water resources. In a region such as the Canary Islands, where water is an especially valuable resource, we believe that research, technology and cooperation between professionals can play an important role in identifying sustainable alternatives.
The second area focuses on a proposed future sports marina incorporating a marine research centre near Hard Rock Hotel Tenerife. The initiative aims to explore the possibilities of combining nautical activities with research, innovation and knowledge of the marine environment, taking into account the characteristics of the surrounding area and the opportunities that appropriate planning could create. Both initiatives form part of a broader vision for development that seeks to generate economic activity, encourage professional collaboration and help diversify opportunities across the region.
Throughout this journey, we have benefited from the involvement and work of professionals who have contributed their expertise to the development of these proposals. They include architect Alejandro Díez Martín, who is associated with the technology park project, and architect Jerónimo Padrón López, who is involved in the proposed sports marina. Their participation forms part of the process of defining and developing initiatives that require preliminary studies, technical assessments and a thorough evaluation of their potential.
The project also has a history dating back to its initial proposals and has progressed through different stages of work, public outreach and the search for opportunities. Over the years, we have sought to keep the initiative alive, communicate its objectives and share information about the progress made, recognising that continuity is essential when seeking to turn an idea into a viable proposal. The experience gained, the contacts established and the documentation prepared provide a foundation for further work, although important steps remain to be taken.
In this context, we are preparing to hold the second presentation events for the project, scheduled for 2026. Our intention is to organise them in person while also offering the possibility of following them online, making it easier for interested people in other locations to participate. These events should provide an opportunity to explain how the initiatives have evolved, share the information currently available and open new channels of dialogue with professionals, companies, potential partners and others who wish to learn more about the project.
We also believe it is essential to address one of the key requirements for progress realistically: funding for preliminary work. With this in mind, we are exploring various cooperation opportunities, including a crowdfunding initiative with a target of approximately €60,000. The funds would contribute towards preliminary studies and feasibility work. This amount represents an indicative fundraising target; it is not money that we consider to have already been raised, nor does it guarantee that the projects will be carried out. Before any further development is considered, the relevant technical, economic, administrative and environmental conditions will need to be assessed.
We believe that an initiative of this kind must progress through clearly defined stages, with realistic objectives and transparent information about its needs and possibilities. The purpose of these efforts is therefore to ensure that the project can be presented, studied and assessed by potential partners, without anticipating outcomes that will depend on future decisions and evaluations. The involvement of specialist professionals, interested organisations and potential sponsors could help determine which actions are viable and which may need to be revised or adapted.
The experience of established companies such as Mercadona reminds us that every major business success is built on a combination of vision, sustained effort, adaptability and organisation. Naturally, our project differs considerably in scale and circumstances, but we can draw a common lesson: ideas need planning and commitment if they are to become genuine opportunities. They also require people who are willing to work together, analyse challenges and seek solutions with the future in mind.
For this reason, Parque Tecnológico Playa Paraíso 2010-Adeje aims to continue promoting its proposals and exploring possible forms of cooperation with companies, professionals and organisations that may be interested in learning more about them. The intention is not to draw direct comparisons with major corporations or to suggest that our initiatives are guaranteed to become reality. Rather, we hope to learn from experiences that demonstrate the importance of maintaining a clear direction, working consistently and building relationships that make progress possible.
Our objective is to continue taking steps towards ensuring that the proposals for the technology park and the future sports marina with its marine research centre can be assessed with the necessary rigour. The forthcoming presentation events, the dissemination of information and the search for support for preliminary studies are all part of this process. We hope that sharing the work carried out so far and the possibilities we are exploring will help generate interest, encourage dialogue and open up new opportunities for collaboration.
Below is a selection of useful links for anyone wishing to learn more about Mercadona’s history, explore aspects of its business model and follow the development of the initiatives promoted by Parque Tecnológico Playa Paraíso 2010-Adeje. The links include articles about the company and its chairman, information about the professionals involved, and publications documenting different stages of our project.
Useful links
Information about Mercadona, its history and business results
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Mercadona’s financial results for 2025, according to EFE. Information on the company’s turnover and profits during the financial year.
https://efe.com/economia/2026-03-10/mercadona-elevo-su-beneficio-el-249-en-2025-hasta-los-1-729-millones/ -
Mercadona closes 2025 with record results, according to Forbes España. An article covering the company’s turnover, profits and business performance.
https://forbes.es/economia/887106/mercadona-gana-1-729-millones-en-un-2025-historico-un-25-mas-y-logra-ventas-de-41-900-millones/ -
Mercadona’s corporate history. An information resource covering the company’s origins and development.
https://share.google/vyAPnyWIzZ1mfwNnn -
Discover the fascinating history of Mercadona. An article published on LinkedIn about the company’s development.
https://www.linkedin.com/pulse/descubre-la-fascinante-historia-de-mercadona-borja-pascual-%C3%81lvarez?utm_source=share&utm_medium=member_android&utm_campaign=share_via -
Book about the history of Mercadona. A bibliographic reference relating to the company’s evolution.
https://share.google/n4Wbv57Z56txWlRaH -
The origins of the Mercadona brand. A resource exploring the background of the company’s name.
https://share.google/JSBO0T9y1dRILOcgB -
Mercadona’s new store model. Information about the evolution of its retail model.
https://share.google/f8PYooOWk9AH8gGR5 -
Juan Roig Alfonso. Biographical information about Mercadona’s chairman.
https://share.google/79kguWgRxF3FP16c9
Information about the professionals and the project
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Alejandro Díez Martín. Professional profile of the architect associated with the technology park project.
https://www.linkedin.com/in/alejandrodiemar/ -
Official blog of Parque Tecnológico Playa Paraíso 2010-Adeje. Information about the project’s history, proposals and related activities.
http://parquetecnologicoplayaparaiso.blogspot.com/ -
We continue to make progress with the administrative process. A 2012 publication documenting one stage in the project’s administrative development.
https://parquetecnologicoplayaparaiso.blogspot.com/2012/06/seguimos-avanzando-en-la-tramitacion.html?m=1 -
A journey through time: the first presentation events. A retrospective publication about the initiative’s first presentation meetings.
https://parquetecnologicoplayaparaiso.blogspot.com/2026/08/un-recorrido-en-el-tiempo-las-primeras.html?m=1 -
Introducing our 2022 calendar. An example of the outreach activities carried out in connection with the project.
https://parquetecnologicoplayaparaiso.blogspot.com/2022/03/presentamos-nuestro-calendario-2022.html?m=1 -
Project coordinator Miguel Muñoz’s visit to London. A publication relating to the activities and contacts developed during the initiative’s history.
https://parquetecnologicoplayaparaiso.blogspot.com/2018/12/visita-del-coordinador-miguel-munoz-la.html?m=1 -
The modernisation plan and a landing pier. An article concerning potential modernisation and development opportunities in the area.
https://parquetecnologicoplayaparaiso.blogspot.com/2026/10/el-plan-de-modernizacion-y-un-pantalan.html -
Preparing the second presentation events. Information about the preparatory work for organising the forthcoming meetings.
https://parquetecnologicoplayaparaiso.blogspot.com/2025/10/preparacion-de-las-segundas-jornadas-de.html?m=1 -
Our marketing strategy for the project. A publication outlining planned activities to improve the initiative’s visibility.
https://parquetecnologicoplayaparaiso.blogspot.com/2025/01/nuestra-estrategia-de-marketing-para.html?m=1 -
Our five crowdfunding initiatives. An article about the five crowdfunding approaches proposed as part of the project.
https://parquetecnologicoplayaparaiso.blogspot.com/2022/11/nuestras-cinco-lineas-de-crowdfunding.html?m=1 -
Our five crowdfunding initiatives — English version. The English version of the publication about the five crowdfunding approaches.
https://parquetecnologicoplayaparaiso.blogspot.com/2022/11/our-five-crowdfunding-lines.html?m=1
