The municipality of San Cristóbal de La Laguna has promoted an innovative network of immersive viewpoints aimed at enhancing the tourist experience and offering new ways to interpret the local landscape. The project began at the San Roque viewpoint, chosen as the first space to incorporate this technological format, from which visitors can enjoy views of both the historic center and the Laguna valley. This new model transforms traditional observation points into interactive spaces that combine natural beauty with accessible informational content, moving beyond passive landscape viewing to provide a richer and more dynamic experience.
The municipal initiative, promoted by the Tourism Department of the La Laguna City Council, aims to equip these viewpoints with augmented reality technology, allowing visitors to identify elements on the horizon and access detailed information, 360° images, and narrated content in multiple languages through their own mobile devices. Each viewpoint will feature a panel with a QR code connecting directly to an interactive application. This approach, which leverages digital solutions, is designed to add value to La Laguna’s natural and cultural heritage, creating an educational and engaging route for both residents and tourists.
The landscape and cultural value of San Roque as the inaugural site lies in its strategic location, offering panoramas that integrate the city and its agricultural surroundings, facilitating a deeper understanding of the territory. According to authorities, the network is conceived as a connected system of observation points that will organize and diversify the municipality’s tourism offerings, balance visitor flow, and highlight areas of the landscape that previously lacked specific interpretive tools.
The project is supported by a technical study conducted by the University of La Laguna, which has laid the groundwork for this territorial network of connected viewpoints and observation points. The aim is for these spaces not to be limited to simple panoramic views but to become tools for landscape interpretation, environmental education, and understanding the historical relationship between the city and its surroundings. In this way, La Laguna reinforces its commitment to more sustainable, experiential, and innovative tourism, aligned with strategies to preserve the municipality’s natural and cultural heritage.
From our business initiatives, we would like to congratulate the La Laguna City Council and its Tourism Department on the inauguration of this network of immersive viewpoints, representing a commitment to landscape conservation and sustainable tourism in the Canary Islands. The project is highly attractive for both locals and international visitors, providing an innovative way to showcase La Laguna’s rich natural and cultural heritage, combining landscape, technology, and educational content. Furthermore, it is a replicable model that opens the door to more interactive, experience-based tourism across the Canary Islands.
In this regard, initiatives such as the promotion of agricultural development in the Valle Colino area, supported by local platforms like the Finca Los Abuelos project website, can directly benefit from these efforts. By connecting the viewpoints with content on agriculture, rural heritage, and local traditions, the City Council’s proposal strengthens the dissemination of knowledge about agriculture and popular traditions, integrating tourism, education, and sustainable development in the La Laguna region.
–San Roque will be the first immersive viewpoint in La Laguna. Article published in El Día, 11/01/2026:
https://www.eldia.es/tenerife/2026/01/11/san-roque-sera-primer-mirador-125561629.html
–San Roque hosts the first immersive viewpoint in La Laguna. Article published on the La Laguna City Council website, 11 January 2026:
–La Laguna launches the augmented reality viewpoint network in San Roque. Article published in Atlántico Hoy, 11 January 2026:
–La Laguna launches the immersive viewpoint network to enhance the tourist experience. Article published in Eldiario.es, 11 January 2026:
–Website of the Finca Los Abuelos project:
https://miguelproyecto6.wixsite.com/website
In La Laguna, 14 January 2026.
The Coordinator,
Miguel Muñoz
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| From left to right, the coordinator of our business initiatives, Miguel Muñoz, and our project secretary, lawyer and collaborator Ramiro Rosón, at the bar El Plan B del Goya. El Plan B del Goya: Address: Patricio Anran de Prado street (38007, Santa Cruz de Tenerife) Phone: 670 73 88 58 Location in Google Maps: https://g.co/kgs/VNiGNqz |
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